TiVo Their Way: Ads, Copy Brakes

>TiVo Their Way: Ads, Copy Brakes Plans for pop-up ads and restrictions on copying have some consumer advocates wondering about Tivo’s commitment to customer control. The company says it has to bow some to Hollywood and advertiser interests.
[via Wired News]

I’m a little concerned about how TiVo will fare against pressure from the media conglomerates. I’m also eager to see how the TiVoToGo service will actually pan out. When will these companies learn that no matter what copy protection they put in place, it will be cracked. This is not a technology problem, it’s a content and business model problem. People are stealing your stuff because you are not providing it in the way they want it.

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